If domain 1 is more likely to appear in the SERP than domain 2, the domain authority of domain 1 would likely be higher. The algorithm looks at how often Google is using a domain in its search results. The Domain Authority calculation uses machine learning to predictively find the “best fit” algorithm which most closely correlates Moz link data with real rankings from thousands of search results. To calculate your score, Moz uses data from its extensive Link Explorer web index, along with dozens of factors, like the number of inbound links and site speed. Moz offers domain authority scores on a range from 1 to 100, (with 100 as the top score). They created the DA score as a way of predicting a website’s ranking potential for the SERPs. Moz is the company responsible for coining the term “Domain Authority” initially. These are the best domain authority checker tools in the market. A domain authority checker or da checker tool provides insight into the authority of your website.
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